The first range of ‘Pop-Out Cards’ consisted of six domestic animals, with each card consisting of a flat die-cut kit that can be assembled by the recipient into a three dimensional model. The animals are accompanied by a message card that doubles up as a home for the pet to perch on.

After the success of the pets series a follow up range with a series of pop-out birds ere published, and these were joined by a robin and a dove as a festive addition to the flock for Christmas.